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about me

DSWA Certified Elite Leader

Welcome to my blog!  My name is Lisa Cassella.  I am a wife of over 30 years to my husband, Tony, and mother to my two beautiful daughters, Marissa and Hayley.  I absolutely love animals!  My Dobermans have been the love of my life, and currently, we have our handsome male Dobie, Axl.


Before Avon, I was a stay-at-home mom for 5 1/2 years.  I decided to stay home to raise my children, leaving my full-time job at a large, prestigious law firm in the city.  I enjoyed being home with my two girls, but something was missing.  I was missing my friends and family who were all working full time!  I knew I had to do something, but I didn't want to leave my children in daycare.  One day I saw an ad in the local paper for Avon.  I decided to find out more about it.


In July 1999, my manager came to my home and got me started with Avon.  I found the monthly meetings to be just what I needed.  I met wonderful women, many of whom I am still friends with to this day.  I also kept on top of all of the happenings with Avon by going to these meetings.  They were fun, and I felt a bond with women who were trying to achieve the same goal as me.


Many programs were introduced early on in my Avon career.  The first was Beauty Advisor which I quickly became certified in, and the next was the beginning of leadership.  I guess it was always "around" in some fashion, but it really started to take off as another avenue of income with Avon.  I started being proactive with asking people about joining Avon, and sooner than I knew it I promoted up the ladder of titles.  Currently, my title in leadership is Gold Leader.  


I have received many awards from Avon for my performance in sales and recruiting.  Over the last 18 years, trophies upon trophies are displayed in our downstairs family room.  I have earned prizes such as cash bonuses, a flat screen television, Avon products, an iPad Air, and I have been able to use rewards points that we earn for gift cards, electronics for my home, and towards Avon's annual RepFest being held this year in Nashville, TN.


I thoroughly enjoy working with my team members.  I really love to see them achieve the goals that they set when they join.  Avon's training is not difficult and, in fact, it is meant to be easy so it can be duplicated in others.  


What I love most about Avon is the flexibility.  This flexibility allowed me to be a stay-at-home mom.  It is a home-based business that can be worked having your children with you.  It does not take you away from your family.  You work your business the way it suits your personal and family life.


With Avon's income from sales and my team, I have been able to be a substantial income provider for my family.  My income has paid for braces on both children, dance lessons, preschool tuitions, gifts and parties, car payments, payments toward tuitions for college and cosmetology school, home improvements, and many things in between.


My goal is to advance in title with Avon while helping my leaders do the same with their businesses.  I hope that you will decide that this is the time for you to have that home-based business you have been thinking about.  I look forward to working with you to achieve your dreams!